How to Write a Press Release – Part 1: 10 Basic Formatting Rules

 

Welcome! It’s great to have you here. Today we are discussing how to write a press release.

 

10 basic formatting rules

  1. Date your release
  2. Press releases can be for immediate release or if they have time sensitive information, carry an embargo. You should always include this information on your release.
  3. Include your contact information in case the journalist or blogger wants to follow up with questions
  4. Use single line spacing if sending via email, or double line spacing if sending a printed copy.
  5. Use 10 or 12 point font, preferably in times roman or courier type fonts.
  6. Do not split sentences or paragraphs between pages
  7. Do not hyphenate words between lines
  8. Number your pages
  9. Justify your text for printed releases
  10. Indicate the end of your press release using industry standards, -Ends- or ### in the bottom of the page, centered. And –more- if you have more pages. Here is an example:

press release example

In my next post I will talk about the most challenging part of a press release – what to write!

 

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