When you actually sit down to write a press release it can be so daunting getting started and knowing what to write. Before you start writing you need to make a plan. Ask yourself the following four questions:
1. What is the main message?
What is the one most important thing you want your reader to remember.
2. Who is the message for?
Consider the type of person you want to reach, what are their interests or occupations.
3. What is your organisational goal?
For example are you wanting to increase sales of a product or show a company concern for an environmental issue.
4. What is your call to action for your audience?
What do you want your reader to DO. For example do you want to change their attitude, increase attendance at a local event or buy a product.
Mind map, or plan out your ideas so you have a foundation for writing a great release.
Check out the earlier posts from this series: What is a press release?, When can I use a press release?, and How to Write a Press Release: Part 1 – 10 Basic Formatting Rules which will all help you write killer press releases.
This book, Planning and Managing Public Relations can be a great resource too.